Attract, engage and grow your customer base with Nomi's complete set of marketing tools for the offline world.
Nomi Measure is the only platform that provides the ability to manage and optimize both online and offline campaigns in a single dashboard. Gain unprecedented insight into campaign performance by merging customers' in-store and online browsing behavior. For the first time, accurately answer:
- How many first time customers did a local TV spot, coupon or event generate?
- What percentage of these first time customers returned over time?
- What is the lifetime value of these first time customers?
With Nomi you can forecast and optimize your media mix to achieve superior return on your investment. Stop making gut-driven decisions and start making data-driven ones. Quickly assess the ROI of marketing campaigns without spending hours compiling data or building reports by leveraging Nomi’s cloud based, templated dashboards:
- Loyalty: determine which campaigns and channels generate the most engaged prospects
- Conversion Cycle: identify which campaigns yield the quickest time to close
- Lead Management: refine customer segments based on activity across channels
Enhance your marketing ROI by re-allocating budgets to the highest performing campaigns
Leverage enhanced segmentation to improve relationships with your best customers. You rely on your sales associates and front of house staff to transform first time visitors into loyal customers, but these people aren’t data scientists and can’t be distracted while helping customers. Provide your sales team with easy, actionable insight thanks to Nomi’s intuitive dashboard.
The Nomi Marketing Platform offers:
Predictive analytics to identify which prospects are most likely to purchase
Enhanced customer segmentation based on both in-store and online browsing behavior
Intuitive, aesthetic visualizations that clearly display actionable recommendations
Closed Loop Analytics
In order to build a compelling case for the impact of your marketing efforts, you need to have a closed-loop reporting tool that monitors the entire conversion funnel from first-time prospect to repeat customer. Monitoring the anatomy of a sale from start to finish generates an overwhelming amount of data and it can be difficult to separate what is valuable from what is a distraction. Nomi’s state of the art reporting tools help you easily identify which marketing efforts impact revenue and which do not. The Nomi Marketing Platform ensures you have accurate insights without requiring endless hours compiling data or building reports.
The Nomi Marketing Platform offers:
A library of reporting templates to measure the impact of marketing campaigns
Open API to easily integrate Nomi's data with your existing BI tools
Intuitive visualization to illustrate trends at the individual campaign and aggregate level
In-Store MarketingGet unprecedented insight into the performance of your store’s end-caps, window displays and floor sets. Nomi Measure offers retailers the ability to quantify the impact of each initiative on customer behavior. Did a window display attract more first time visitors? Did an end cap drive more traffic to that aisle? By benchmarking the average performance of each location, you can quantify the success of each in-store marketing initiative and a/b test to improve results.
Event AttributionCalculate the ROI of offline events and sponsorships with clearly defined customer attribution. Events are a critical part of any brand building or demand generation effort. Whether you sponsor a sporting event or host a guest appearance at one of your locations, Nomi’s event marketing software helps you accurately calculate the return on investment with unprecedented insight into your customer conversion funnel. Determine how many new customers each event generates and what percentage of these customers return again over time. This insight enables you to enahnce customer segementation and forecast lifetime value with greater accuracy.